What is a payoff? In a film it’s when the “good guys” win or when a tension is relieved. Not unlike a film narrative, a donor experience of a gift they have given can often be overlooked especially if a non-profit organisation is typically under resourced, however a vital way to keep engagements positive and donors primed to give the next time is to wrap a campaign with a positive note of impact as we did for the Jabalbina Rangers in Far North QLD after Cyclone Jasper devastated their community. A chuffed campaign by the Gondwana Rainforest Trust was able to raise over $29K to support rebuild and wanted to share a thank you to all the donors who made it possible.

So next time consider a simple thank you video after receiving a gift. It’s both easy content to produce with the potential to reverberate the good work and positive outcomes your organisation can achieve.