We used Rugby to engage a room full of potential donors from the financial services sector, the film beginning to a soundscape of Australia's win the Rugby World Cup and a moment in Rugby history.

We used toy blocks to compare childhood conditions, presenting cerebral palsy as one of the most prevalent conditions when compared to other well funded conditions.

To convey how cerebral palsy might feel like for audiences. We compared it to having a cast, then expanded that to a body cast to prepare audiences for Ethan's brave story.

We developed an animated boy similar to Ethan who had one of the most severe forms of cerebral palsy. The animation transitioned to Ethan's brave story as told by his mother, Shannon.

Peter Fitzsimons is one of the Australia's best known Rugby spokespersons. He is also an ambassador of Cerebral Palsy Alliance.

We culminated the use of the Rugby analogy to present cerebral palsy research as a team effort across a variety of specialties, working together to make breakthroughs. We then included the donor audience as part of that team.